Queer the town
Welcome to Paradise
Any Brisbane-based businesses can register as part of ‘Queer the Town’ for free. To participate, businesses must commit to one of the two registration levels: Silver or Gold.
| WHAT BUSINESSES MUST DO TO PARTICIPATE | SILVER | GOLD |
|---|---|---|
| 1. Register your business online | * | * |
| 2. Commit to Melt’s Inclusion Guide | * | * |
| 3. Provide incentives or offers to include in the Paradise Pass for ‘Out of Towner’ Club members | * | |
| 4. Activate your business or space with Melt branding | * | * |
| WHAT BUSINESSES RECEIVE IN RETURN | SILVER | GOLD |
|---|---|---|
| 1. Inclusion in the register of Queer-friendly businesses on the Melt website | * | * |
| 2. Prominent inclusion in the online register for businesses offering incentives for the Paradise Pass | * | |
| 3. National media campaign including distribution of the Paradise Pass in Sydney and Melbourne | * | |
| 4. Promotion of the ‘Out of Towner’ Club and Paradise Pass as part of a travel campaign targeting southern states | * | |
| 5. Melt brand activation kit, including window decals and bunting | * |
Melt reserves the right to refuse or remove a business from the ‘Queer the Town’ Register at any time
Register your business
